Branding & Communication Archives - Page 2 of 4

Building Online-Offline Movements: How Digital Organizing Creates Real-World Impact

Digital organizing has the power to mobilize thousands, even millions, around a cause. But here’s the challenge: how do we ensure that online engagement leads to real-world action? For NGOs and social enterprises, a strong digital presence is just the beginning. The real impact happens when online activism drives tangible results—whether that’s policy changes, volunteer […]

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Citizen Journalism: How Everyday People Are Reshaping Narratives (and How Your Organization Can, Too!)

The way stories spread has changed. Once upon a time, mainstream media had the final say on what made the news. But today? Anyone with a smartphone and internet access can document and share what’s happening in their community. This shift—powered by citizen journalism—isn’t just changing the news cycle; it’s transforming how people engage with

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Why a Website Alone Won’t Cut It – How to Truly Grow Your Impact Online

So, you’ve got a website. That’s great! It’s like having a home base—a place where people can learn about your mission, your work, and how they can get involved. But here’s the secret: a website alone isn’t enough to truly grow your impact online. Think of it this way—if your website is your home, you

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Does Your Organization Effectively Use Social Media to Build Community? A Quick Test

Social media can be an incredible tool for NGOs and social enterprises—not just for getting the word out, but for fostering real connections and mobilizing people toward action. But are you actually building community, or are your posts just disappearing into the algorithm void? Take this quick test to find out! Each section includes three

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