Fundraising & Campaigns

Citizen Journalism: How Everyday People Are Reshaping Narratives (and How Your Organization Can, Too!)

The way stories spread has changed. Once upon a time, mainstream media had the final say on what made the news. But today? Anyone with a smartphone and internet access can document and share what’s happening in their community. This shift—powered by citizen journalism—isn’t just changing the news cycle; it’s transforming how people engage with […]

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More Than Just Likes: How Digital Marketing Can Turn Supporters Into Action-Takers

In today’s digital world, getting likes, shares, and follows might feel like a win—but are they actually helping your NGO create change? While online engagement is great, real impact comes when people move beyond scrolling and start taking action. The good news? Digital marketing can do more than just build an audience; it can turn

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